SURVEY RESULTS & ACTIONS BEING TAKEN
91.5% believed the Club has improved in the past year
90.8% found these updates informative (thanks ;))
90.5% thought communication had improved
93.6% felt the new Board & Chairman have improved the club
Commence dress code draft (#1 of responses)
Commence weekly 9 hole (#2)
Commence hole in one competition (#3)
Most people were unaware of the cost of our competition
Pro Shop Service 93/100 (brilliant work Geoff & team)
Course Ranking 82/100 (improvement on 2017, well done Lee & team)
Catering Service 84/100 (always a happy team behind the bar )
Improvement Area’s (less than 8/10) based on feedback are:
Organisation of the Club
Bunkers (on course)
Price of Food & Beveridge (catering)
Tee Boxes (on course)
Product Range (pro shop)
Hours Members Bar is open
As mentioned in the last update, our meetings are now becoming far more productive which is enjoyable. The collection of the data and member/ community feedback is enabling the Board and myself to make more informed decisions about many items to ensure we continue to turn the club around and make it the #jewelofthewest.
Connected with this update, is our quarterly dashboard. I want to share a few really impressive results the club has achieved in the past 12 months with you:
Membership went from 386 to 457 up 19%! (Industry average – 1.1%)
Course Volunteers went from 5 to 61 up 1100%!!!
Women Members from 19 to 39 up 105%!
More Projects complete in 2018 than past 5 years combined!
Our Social Media Following grew on average 228%!
$170,000+ Improvement in on Profit!!!
We could have listed 100 things above which is truly exciting. The year upon reflection delivered a mountain of positives for the club all because of the hard work done by everyone, volunteers to employees to contractors. Having accurate data now we are able to accurately assess our performance as a club. What was truly impressive was that in 2018, we spent almost nothing promoting the club. Our focus was laying a foundation to build from which meant many promotional deals, traditional advertising and so forth were removed, yet we were able to have a significant increase in our membership, cart hire and rounds of golf played (up 500 on 2017)!
As we transition from foundation building to growing the club, we will start looking at multiple indicators to assess our success. With our vision to create an enjoyable and engaged club, there are many new initiatives starting this year. These will be not directly targeting memberships, but to deliver everyone who attends our club an experience that they will enjoy.
Over the coming weeks we will commence announcing many of the new events and partnerships we have created to enhance our club and make the overall experience for EVERYONE enjoyable. Creating a culture where everyone is out to simply enjoy life is absolutely at the fore front of our focus. As a start though, I am happy to announce the introduction of a $5 weekly 9 hole competition for anyone to enter (no Golf link needed) & a $2 hole in one competition on the 9th hole. This will simply record anyone entering the competition, then if a hole in one is hit on the 9th, the winner receives all the prize money to spend at the club! Need a new set of clubs…then hit an ace n 9!
As always, we need more people willing to help, so feel free to email or call myself if you can help in any way.
Thank you to everyone who has helped out in 2018, from our amazing Board, to all our committed volunteers and everyone else. We are blessed to have some of the most committed and passionate people in the industry, for that I’m truly thankful.
Looking forward to continuing the momentum we have as a club into 2019 and beyond.
ps: Get well soon Phil! 🙂
Mt Derrimut Golf Club